MY NAME IS MARIO, AND I HAVE BEEN A FULL-TIME SENIOR PHOTOGRAPHER FOR 12 YEARS. 8 YEARS AGO, I BEGAN TEACHING PHOTOGRAPHERS IN-PERSON, SHOWING THEM MY COMPLETELY UNCONVENTIONAL WAYS OF CREATING INCREDIBLE LOOKS FOR MY SENIORS.
IN 2016, I LAUNCHED MY FIRST MODERN POSING COURSE AND IT HAS HELPED THOUSANDS OF PHOTOGRAPHERS WORLDWIDE. SINCE THEN, I HAVE REFINED AND EXPANDED MY COURSES TO HELP EVERY PHOTOGRAPHER BOTH NEW AND EXPERIENCED.
WHAT KIND OF PHOTOGRAPHERS ARE ENJOYING BOOK MORE SENIORS? CREATIVES LIKE SARAH, WHO COMPLETELY TRANSFORMED HER CLIENT EXPERIENCE:
“I’ve always thought I was sort of “in the know” in terms of what seniors were into and who they follow but holy shit I was so out of touch (maybe I’m just getting old? haha.) I’ve seen so many seniors mimicking the people I listed above in the way they naturally pose on camera, but didn’t put it together until now. The homework & challenges in Book More Seniors 2019 opened my eyes to what I really should be doing with my brand and business this year!"
— Sarah Chacos, Minneapolis
HOW DO I KNOW THIS? LAST YEAR, I TALKED ONE-ON-ONE WITH PHOTOGRAPHERS, WORKING WITH THEM DIRECTLY TO DETERMINE WHAT IS RIGHT AND WHAT IS WRONG. THE TRANSFORMATIONS WE'VE SEEN ARE INCREDIBLE.
THROUGH THIS HUSTLE, I IDENTIFIED THAT MOST SENIOR PHOTOGRAPHERS ARE FOCUSING ON THE WRONG ELEMENT TO BUILD A RAD SENIOR BRAND. A BRAND THAT IDENTIFIES WHAT THE SENIORS WANT AND WILL TALK ABOUT... BUT MORE IMPORTANTLY: WHAT THE PARENTS WILL PAY FOR.
IT TURNS OUT THERE ARE A FEW SIMPLE THINGS YOU CAN DO TO CREATE A MODERN SENIOR BRAND - REGARDLESS OF YOUR AGE, STYLE, OR LOCATION.
IT TOOK ME YEARS OF EXPERIENCE TO CREATE THIS VIRAL BRAND, BUT TODAY YOU CAN SKIP ALL THE FRUSTRATION AND NONSENSE I WENT THROUGH. INSTEAD OF SPENDING HOURS, MONTHS, AND EVEN YEARS TRYING TO FIGURE OUT THE PERFECT PLAN... TAKE IT FROM SOMEONE WHO HAS GONE THROUGH EVERY MISTAKE POSSIBLE.
IF YOU ARE TIRED OF FEELING LIKE YOU CAN'T CONNECT TO YOUR SENIORS, AND YOU FEEL LIKE YOU ARE JUST WASTING TIME ON SOCIAL MEDIA, AND EVEN WORSE... YOU FEEL LIKE YOU JUST CAN'T BREAK THAT NEXT HIGH SALES MARK... YOU OWE IT TO YOURSELF AND YOUR BUSINESS TO CRUSH 2019.
P.S. THIS COURSE DOESN'T FOLLOW THE TRADITIONAL RULES. I TEACH WHAT WORKS, AND THAT MEANS THROWING THE RULEBOOK OUT THE WINDOW. BE PREPARED TO DO WHAT NO OTHER PHOTOGRAPHER IN YOUR AREA IS DOING SO YOU CAN GET A LEG UP FOR THIS YEAR.
WEEK 1 - CREATING THOSE GORGEOUS IMAGES FOR 2019 & 2020
VIDEOS + 2 HOMEWORK & CHALLENGES
We start big and right into the fun stuff - creating gorgeous looks and images. The senior industry has taken a major turn the last 3 years - don't get left behind. We start with the image pillar system, so you can identify what seniors see in a gorgeous image. We dedicate an entire module to creating images your seniors will love. We break down styling, technical gear, lighting, and what really drives that viral attraction to your work. This module wraps up with on-location photoshoots so you can see just how these images are made.
WEEK 2 - THE FOUNDATIONAL SERIES
VIDEOS + 3 HOMEWORK & CHALLENGES
We continue BIG with a complete foundational course on creating quick & epic changes in your business. Feeling stuck or confused? We eliminate that right away. The brand new BOOK MORE SENIORS 2019 focuses more on helping you get to the next level, and less on ego & pride.
After foundations are set, we begin transforming your business right away. No other course sets your stage faster.
WEEK 3 - SCOPING COMPETITORS AND TIGHTENING THE PORTFOLIO
VIDEOS + 2 HOMEWORK & CHALLENGES
Delusion is not in our vocab. Researching your competition is not only healthy, it gives you a solid leg up for the year. We break down exactly how to do it so it doesn't consume your headspace. Afterwards, we break off to to talk solely about portfolios... one of the most under-utilized aspects of your business. We strip away the excess and focus on what you REALLY need in order to create that viral, high-end brand your seniors will want.
WEEK 4 - ALL. ABOUT. GETTING. CLIENTS.
VIDEOS + 2 HOMEWORK & CHALLENGE BITS
The last 4 weeks have lead to this... you're ready. You have the perfect business implemented, and now all you need is clients. Lots of them. And easily. We deep dive into passive vs. active marketing, website design, social media, in-school connections, and more. We finish with the top 3 avenues to get new clients, and include all of our scripts, processes, and collateral to get you on your way.
WEEK 5 - FOUR FIGURE SALES. ALWAYS.
VIDEOS + 2 HOMEWORK & CHALLENGE BITS
There's nothing "sexy" about working 80 hours a week, missing time with family & friends, booking hundreds of clients, and hustling into the ground. So what do we do? Week 5 is all about creating huge profits from your clients (not just revenue, not just client numbers - but profits!). We go over some wicked in-person sales techniques, growth hacks, and more so you can finally decide: how many clients do you want this year, how much do you want to make... and best of all: how to get there. We wrap it all up with a calculator that measures how many more bottles of wine you can buy with all the extra cash you'll be bringing in. Perfection.
TO BE 100% HONEST, BOOK MORE SENIORS DOESN'T INCLUDE EVERYTHING I DID TO START MY BUSINESS. IT INCLUDES EVERYTHING I WOULD DO, AND THOUSANDS OF OTHER PHOTOGRAPHERS ARE DOING RIGHT NOW, TO BUILD THEIR BUSINESS FOR 2019.
WHEN YOU PURCHASE BOOK MORE SENIORS, YOU ARE GOING TO GET A TON OF EXTRAS. THINGS LIKE:
* MY EXACT PRICING LIST AS WELL AS MY PRE-CONSULT PDF I SEND TO EVERY CLIENT!
* A BONUS 15 MINUTE POSING VIDEO WHERE I WORK WITH INSTA INFLUENCER JEN SAVIANO AND
CRAFT THE PERFECT LIFESTYLE SHOOT IN VENICE!
* BONUS PHOTOSHOOTS SHOWING YOU EXACTLY HOW I WORK WITH MY CLIENTS.
ALL OF THESE BONUSES ARE WORTH $1,697, BUT TODAY I AM INCLUDING ALL OF THESE FOR FREE.
SHOOTING PROMO VIDEO COURSE - I SHOW YOU ONE OF THE MOST IMPORTANT THINGS PHOTOGRAPHERS NEED TO DO: CREATE GORGEOUS BRANDED VISUAL CONTENT, WHICH INCLUDES SOCIAL MEDIA & BEHIND THE SCENES VIDEO. LEARN HOW TO FILM & EDIT AMAZING PROMO VIDEOS.
SESSIONS:CALIFORNIA LIGHTROOM PRESETS - YOU'LL GET 17 PRESETS, AND 10 HELPER PRESETS TO CREATE THE GORGEOUS COLOR GRADES YOU SEE TODAY WITH JUST ONE-CLICK. ALSO INCLUDED: 3 EDITING & RETOUCHING VIDEOS, SO YOU CAN DIAL IN YOUR POST-PRODUCTION QUICKLY AND EASILY.
THE INSTAGRAM & FACEBOOK ADS COURSE - THIS HOUR LONG LIVE RECORDED VIDEO SHOWS YOU THE COMPLETE BEHIND THE SCENES OF HOW I BUILD MY FACEBOOK & INSTAGRAM ADS TO ATTRACT SENIORS. AND WITHIN AN HOUR OF CREATING THE ADS, INQUIRIES ARE ROLLING IN. IT'S THE PERFECT COMPLEMENT TO YOUR NEW BUSINESS AFTER COMPLETING THE BOOKING MORE SENIORS 2019 COURSE.
BOOK MORE SENIORS 2018 - BECAUSE THE CONTENT IS *SO* DIFFERENT IN BOOK MORE SENIORS 2019, YOU'LL GET THE FULL BOOK MORE SENIORS 2018 COURSE, INTERVIEWS, BEHIND THE SCENE PHOTOSHOOTS, AND MORE.
BOOK MORE SENIORS IS VALUED AT $1,985. BUT FOR THE FRACTION OF A WORKSHOP COST AT $299, YOU CAN GET ACCESS TO EVERYTHING YOU NEED FOR THIS YEAR. I HAVE COURSES AND MENTOR PROGRAMS THAT ARE IN THE $5,xxx RANGE, BUT I MADE A MISSION FOR MYSELF FOR 2019: TO HELP AS MANY PHOTOGRAPHERS AS POSSIBLE.
I WANT YOU TO TAKE ADVANTAGE OF ALL THE INCREDIBLE INFORMATION, THE HOURS AND HOURS OF PROFESSIONAL VIDEO & PDF CONTENT, AND CARVE YOURSELF THE BEST YEAR YET.